Content Marketing

Inform, Delight, Engage

hire Garrett French

Hire Garrett for content and services that build links and drive engagement. For project inquiries contact: gfrench@gmail.com or 919-696-4225

Archive for March, 2007

Imagine an incredible, articulate and mind blowing article patching all of these posts together in a way that increases their aggregate value :D
That’s what I would have written if I wasn’t going out to get sushi tonight with my lady to celebrate her first paid gig doing roller derby training (she’s buying) and the successful [...]

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If you’re responsible for link-worthy website copy your antenna should be up at all times for methods to create content that will incite your “linkerati” to link to you.
Here are my favorite tactics for creating content and links – some of which I’ve tested, some of which I’ve observed in action.

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Build Community First, Monetize Last

Friday, March 9th, 2007

A video of a Stanford presentation by two of the founders of Threadless got me challenging my assumptions for community marketing this morning.
Based on watching this I recognize that what I wrote about here: The Community Correspondent: a Guide to Creating Link Worthy Content Through Forum Participation is more about skimming off the top of [...]

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My primary marketing project right now is an affiliate site with a known brand that targets a passionate hobbyist and professional community. Many amongst this community are active in the roughly 10 online forums of sizes ranging from 700 to ~17,000 members.
Over the past two months through my strategic participation in two of these forums [...]

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SEJ’s SEO Clinic Ramping Up Avec Moi

Thursday, March 1st, 2007

I’m one of SEJ’s SEO pimps :D.
I look forward to learning from my fellow pimps in this project.

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