Extending, Communicating, or Reinforcing Identity: a Thought on Quiz Marketing
Thursday, August 21st, 2008I’ve been talking quiz marketing with Ben Wills of Ontolo. Here’s what he said today that really perked up my ears: “I think that an angle to consider is how the quiz can extend, communicate, or reinforce the person’s identity.”
What this thought did for me was crystalize how I think I’ll write quizzes in the [...]