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Today’s my birthday. That’s why I’m doing what I like most – defining the shape of a marketing practice :)
I did the same for article marketing about two years ago at MSI. My ideas – which formed initially in my work at WebProNews – gradually grew into a service that was rolled out (in atrophied [...]
Congrats to Ben Wills for winning round one of Andy Beal’s SEM scholarship. Don’t try to front on the RTP.
I’ve had many a great conversation with Ben lately about his concepts surrounding social media marketing – he’s putting his 5 pillars of Social Media Marketing into practice.
In working to develop social media creation concepts for businesses I’m constantly on the lookout for media creation models and, in particular, the incentives these models provide for participation.
Marktd poster jeffsg pointed to this interesting model from 3 22 year old entrepreneurs who started a company called AmieStreet.
Their write-up in Business Week provides insight into [...]
Microsoft’s Idea Wins ad agency dropped discs on the small town of Willow Springs by mini-parachute in the interest of promoting ideawins, a new free accounting software from MicroSoft.
Odd that they dropped DISCS considering it’s WEB BASED. Guess they couldn’t drop computers, though free wi-fi sponsored by ideaWins would have made more sense to me.
The [...]