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	<title>Content Marketing &#187; Uncategorized</title>
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	<link>http://www.garrettfrench.com</link>
	<description>Inform, Delight, Engage</description>
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		<title>Howdy, Pilgrims!</title>
		<link>http://www.garrettfrench.com/howdy-pilgrims/</link>
		<comments>http://www.garrettfrench.com/howdy-pilgrims/#comments</comments>
		<pubDate>Thu, 23 Aug 2007 15:34:32 +0000</pubDate>
		<dc:creator>Garrett French</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[gvents]]></category>

		<guid isPermaLink="false">http://www.garrettfrench.com/howdy-pilgrims/</guid>
		<description><![CDATA[My recent post on link building made its way into the Marketing Pilgrim&#8217;s picks for August 20th&#8230; WOOT! Mr. Beal I&#8217;ll be thanking you with a tattoo of your name in a heart ;)
]]></description>
			<content:encoded><![CDATA[<p>My recent post on link building made its way into the <a href="http://www.marketingpilgrim.com/2007/08/pilgrims-picks-for-august-20.html">Marketing Pilgrim&#8217;s picks for August 20th&#8230;</a> WOOT! Mr. Beal I&#8217;ll be thanking you with a tattoo of your name in a heart ;)</p>
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		<title>Email Newsletter Development Assist by Nielsen Norman</title>
		<link>http://www.garrettfrench.com/email-newsletter-development-assist-by-nielsen-norman/</link>
		<comments>http://www.garrettfrench.com/email-newsletter-development-assist-by-nielsen-norman/#comments</comments>
		<pubDate>Sun, 29 Jul 2007 18:38:00 +0000</pubDate>
		<dc:creator>Garrett French</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.garrettfrench.com/email-newsletter-development-assist-by-nielsen-norman/</guid>
		<description><![CDATA[I cut my teeth in the email newsletter world over at webpronews. I started in on some email newsletter template wireframing today for a Bold client and got that good ole&#8217; marketing-geeky feeling over the executive summary on Email Newsletter Usability from Nielsen Norman. Here are the points that made their way into my &#8220;design [...]]]></description>
			<content:encoded><![CDATA[<p>I cut my teeth in the email newsletter world over at webpronews. I started in on some email newsletter template wireframing today for a <a href="http://www.boldinteractive.com">Bold</a> client and got that good ole&#8217; marketing-geeky feeling over the executive summary on <a href="http://www.nngroup.com/reports/newsletters/summary.html">Email Newsletter Usability</a> from <a href="http://www.nngroup.com/">Nielsen Norman</a>. Here are the points that made their way into my &#8220;design concepts&#8221; list for the project:</p>
<li>&#8220;The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and a company than a website can.&#8221;</li>
<li>&#8220;The most frequent complaint in our study was about newsletters that arrived too often. And, when we let them vent, the most frequent advice our study participants had for newsletter creators was to “keep it brief.”&#8221;</li>
<li>&#8220;The dominant mode of dealing with email newsletters is to skim them: that’s what happened to 69% of the newsletters in our most recent study.&#8221;</li>
<li>&#8220;All of the following four reasons were given by more than 40% of users:    * Informs of work-related news or company actions (mentioned by two-thirds of users)<br />
    * Reports prices/sales<br />
    * Informs about personal interests/hobbies<br />
    * Informs about events/deadlines/important dates&#8221;</li>
<li>&#8220;It is the job of the newsletter publisher to convince users that the newsletter will be simple, useful, and easy to deal with.&#8221;</li>
<p>So yeah, I doubt your skull cracked from reading any of these findings but they served me well in my design process and served as a great refresher for lessons I got many moons ago. Thanks  Nielsen Norman for rocking on with your bad selves.</p>
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		<title>Connect the Dots for an Incredible Community Marketing Post</title>
		<link>http://www.garrettfrench.com/connect-the-dots-for-an-incredible-community-marketing-post/</link>
		<comments>http://www.garrettfrench.com/connect-the-dots-for-an-incredible-community-marketing-post/#comments</comments>
		<pubDate>Tue, 27 Mar 2007 22:17:01 +0000</pubDate>
		<dc:creator>Garrett French</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.garrettfrench.com/connect-the-dots-for-an-incredible-community-marketing-post/</guid>
		<description><![CDATA[Imagine an incredible, articulate and mind blowing article patching all of these posts together in a way that increases their aggregate value :D
That&#8217;s what I would have written if I wasn&#8217;t going out to get sushi tonight with my lady to celebrate her first paid gig doing roller derby training (she&#8217;s buying) and the successful [...]]]></description>
			<content:encoded><![CDATA[<p>Imagine an incredible, articulate and mind blowing article patching all of these posts together in a way that increases their aggregate value :D</p>
<p>That&#8217;s what I would have written if I wasn&#8217;t going out to get sushi tonight with my lady to celebrate her first paid gig doing <a href="http://www.roxyrockett.com">roller derby training</a> (she&#8217;s buying) and the successful (and BUSY) month <a href="http://www.boldinteractive.com">Adam and I</a> are having.</p>
<p>I haven&#8217;t been at my bloglines for a week or so &#8211; here&#8217;s what&#8217;s notable to me. Oh yeah &#8211; I haven&#8217;t actually READ any of these closely yet&#8230; this is as close to a non-post as I&#8217;ll try to come here on conversations monetized ;P</p>
<p><strong>On Stacking Mad Cash</strong><br />
<a href="http://www.avivadirectory.com/domain/">How to Get Started as a Domainer: 28 Tips, Techniques and Resources</a><br />
<a href="http://www.scoreboard-media.com/wannabe-domainer/">I Secretly Want To Be A…</a><br />
<a href="http://www.domainersmagazine.com/">Domainer&#8217;s Magazine</a><br />
<a href="http://www.seobook.com/archives/002134.shtml">Frank Schilling&#8217;s Seven Mile: My Favorite Domainer Blog</a><br />
<a href="http://www.bluehatseo.com/the-absolute-fastest-way-to-make-money-online/">The Absolute Fastest Way To Make Money Online</a></p>
<p><strong>SEM</strong><br />
<a href="http://www.10e20.com/2007/03/21/why-the-age-of-your-domain-name-is-important-for-seo/">Why the Age of Your Domain Name is Important for SEO</a><br />
<a href="http://www.bluehatseo.com/keyword-fluffing/">Blue Hat Technique #17 &#8211; Keyword Fluffing</a><br />
<a href="http://www.brandon-hopkins.com/66-ways-to-build-links-in-2007">66 Ways to Build Links in 2007</a> (very excited about thoroughly reading this one)</p>
<p><strong>Social/Community Marketing</strong><br />
<a href="http://www.10e20.com/2007/03/27/can-twitter-serve-as-highly-targeted-marketing-tool/">Can Twitter Serve as Highly Targeted Marketing Tool?</a><br />
<a href="http://www.startup-review.com/blog/youtube-case-study-widget-marketing-comes-of-age.php">YouTube Case Study: Widget marketing comes of age</a><br />
<a href="http://headrush.typepad.com/creating_passionate_users/2007/03/user_community_.html">User Community and ROI</a><br />
<a href="http://www.futureofcommunities.com/2007/03/21/new-research-participants-vs-lurkers/">New research: participants vs. lurkers</a> (from one of my new favorite blogs&#8230;)<br />
<a href="http://www.socialmediaclub.org/2007/03/16/social-media-now-the-consumer-lesson-of-twittermania/">Social Media Now: The Consumer Lesson of Twittermania</a><br />
<a href="http://www.communityguy.com/index.cfm?commentID=915">Disposable Camera Model for Community Growth</a><br />
<a href="http://kotaku.com/gaming/legos/lego-mmo-revealed-241626.php">Lego MMO Revealed</a></p>
<p>Mmmm&#8230; sashimi! Bye :)</p>
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		<title>Two Week Roundup of My Writings</title>
		<link>http://www.garrettfrench.com/two-week-roundup-of-my-writings/</link>
		<comments>http://www.garrettfrench.com/two-week-roundup-of-my-writings/#comments</comments>
		<pubDate>Sun, 17 Dec 2006 17:29:30 +0000</pubDate>
		<dc:creator>Garrett French</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.garrettfrench.com/two-week-roundup-of-my-writings/</guid>
		<description><![CDATA[Guys I swear &#8211; in addition to client work I&#8217;ve been writing my ass off ;) Here are some of my postings:
My MarketingShift Postings:
I post industry interviews and observations at MarketingShift. Here&#8217;s what all I&#8217;ve posted there in the past two weeks:
TrailFire&#8217;s Annotations Anywhere + Distribution Through Organic SERPs
Fortune 500 DIY Social Media Marketing
Brian McCullough [...]]]></description>
			<content:encoded><![CDATA[<p>Guys I swear &#8211; in addition to client work I&#8217;ve been writing my ass off ;) Here are some of my postings:</p>
<p><strong>My MarketingShift Postings:</strong><br />
I post industry interviews and observations at MarketingShift. Here&#8217;s what all I&#8217;ve posted there in the past two weeks:</p>
<p><a href="http://www.marketingshift.com/2006/12/trailfires-annotations-anywhere-distribution-through.cfm">TrailFire&#8217;s Annotations Anywhere + Distribution Through Organic SERPs</a><br />
<a href="http://www.marketingshift.com/2006/12/fortune-500-diy-social-media.cfm">Fortune 500 DIY Social Media Marketing</a><br />
<a href="http://www.marketingshift.com/2006/12/brian-mccullough-mechanics-his-social.cfm">Brian McCullough on the Mechanics of His Social Job Search Engine WhoToTalkTo</a><br />
<a href="http://www.marketingshift.com/2006/12/social-deal-sites-distribution-business.cfm">Social Deal Sites: Distribution and Business Models</a><br />
<a href="http://www.marketingshift.com/2006/12/becomecoms-2005-vs-2006-chat.cfm">Become.com&#8217;s 2005 vs. 2006: a Chat with Greg Haslam</a><br />
<a href="http://www.marketingshift.com/2006/12/youtube-email-spam-getting-bad.cfm">YouTube Email Spam Getting Bad</a><br />
<a href="http://www.marketingshift.com/2006/12/google-audio-ads-monetize-dogs.cfm">Google Audio Ads to Monetize the Dogs, Not the Long Tail</a><br />
<a href="http://www.marketingshift.com/2006/12/watch-turnhere-near-local-web.cfm">Watch for a TurnHere Near You: Local Web Video Advertising for $300</a><br />
<a href="http://www.marketingshift.com/2006/12/marketingshifts-mega-guide-mplanet-coverage.cfm">MarketingShift&#8217;s Mega Guide to MPlanet Coverage</a><br />
<a href="http://www.marketingshift.com/2006/12/askcity-integrating-local-search-iac.cfm">AskCity: Integrating Local Search (and IAC)</a></p>
<p><strong>the Search Marketing Standard Blog</strong><br />
The Search Marketing Standard blog is the online arm of the search marketing industry&#8217;s only print magazine. Here I write more tips-oriented search marketing posts, with the occasional rant thrown in for good measure:</p>
<p><a href="http://www.searchmarketingstandard.com/blog/2006/12/social-media-marketing-metrics-whining.html">Social Media Marketing: Metrics Whining vs. Need for Action</a><br />
<a href="http://www.searchmarketingstandard.com/blog/2006/12/sustainable-sem-growth-is-rooted-in.html">Sustainable SEM Growth is Rooted&#8230; in Your Dev Team?</a><br />
<a href="http://www.searchmarketingstandard.com/blog/2006/12/when-maps-and-search-marketing-collide.html">When Maps and Search Marketing Collide</a><br />
<a href="http://www.searchmarketingstandard.com/blog/2006/12/pay-per-post-new-directory-submission.html">Pay-Per-Post the New Directory Submission?</a><br />
<a href="http://www.searchmarketingstandard.com/blog/2006/12/21-seo-tips-from-googles-matt-cutts.html">21 SEO Tips from Google&#8217;s Matt Cutts + Vanessa Fox Video</a><br />
<a href="http://www.searchmarketingstandard.com/blog/2006/12/ses-chicago-2006-coverage-round-up.html">SES Chicago 2006 Coverage Round Up</a><br />
<a href="http://www.searchmarketingstandard.com/blog/2006/12/building-links-research-phase.html">Building Links: the Research Phase</a><br />
<a href="http://www.searchmarketingstandard.com/blog/2006/12/free-seo-tool-checks-ips-for-results.html">Free SEO Tool Checks IPs For Results-Crippling Duplication</a></p>
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		<title>Congrats to Ben Wills + the Wisdom of $1.65 Billion</title>
		<link>http://www.garrettfrench.com/congrats-to-ben-wills-the-widsom-of-165-billion/</link>
		<comments>http://www.garrettfrench.com/congrats-to-ben-wills-the-widsom-of-165-billion/#comments</comments>
		<pubDate>Sun, 12 Nov 2006 02:48:59 +0000</pubDate>
		<dc:creator>Garrett French</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.garrettfrench.com/congrats-to-ben-wills-the-widsom-of-165-billion/</guid>
		<description><![CDATA[Several items of note.
1) Congratulations to Ben Wills for winning Andy Beal&#8217;s SEO Scholarship. Ben&#8217;s going to the city of broken winds for a confronce of seming. NICE!
Andy does a wonderful and useful because of transparency &#8220;anatomy of a contest&#8221; post. Thank you for that Andy! I will be building content marketing ideas from your [...]]]></description>
			<content:encoded><![CDATA[<p>Several items of note.</p>
<p>1) Congratulations to <a href="http://www.benwills.com">Ben Wills</a> for <a href="http://www.marketingpilgrim.com/2006/11/ben-wills-sem-scholarship-winner.html">winning Andy Beal&#8217;s SEO Scholarship</a>. Ben&#8217;s going to the city of broken winds for a confronce of seming. NICE!</p>
<p>Andy does a wonderful and useful because of transparency &#8220;<a href="http://www.marketingpilgrim.com/2006/11/the-anatomy-of-a-search-marketing-scholarship-contest.html">anatomy of a contest&#8221; post</a>. Thank you for that Andy! I will be building content marketing ideas from your concepts for years :)</p>
<p>2) An article I wrote on social search will be appearing in the next issue of <a href="http://www.searchmarketingstandard.com/blog/2006/11/search-marketing-standard-winter-issue.html">Search Marketing Standard</a>. I hope they use the strange picture of me that Brandy took where I look like Rasputin on crack.</p>
<p>Also I will be recommending to Ben, perhaps only here, that he shoot an email to Andrey there and get in the next issue. Andrey was a phenomenal editor for me.</p>
<p>3) My great friends at MSI <a href="http://www.searchenginelowdown.com/2006/11/garrett-frencha-tribute.html">bid me farewell at my old home, Search Engine Lowdown</a>. Special thanks to Jon Revill and Jeremy Swiller, plus anyone else behind the tribute. You guys rock and you were so sweet with your choices of anchor text!! I have a, shall we call it &#8220;in the flesh,&#8221; tribute in the works for MSI&#8230; Watch for it at a YouTube near you ;)</p>
<p>4) I will be posting like an m-fer on Monday and Tuesday of next week for my friend Loren Baker at the <a href="http://www.searchenginejournal.com">Search Engine Journal</a>.</p>
<p>5) This video is absolutely wonderful. WONDERFUL. Watch it and glory in no-budget video creation and the wisdom of 1.65 billion.</p>
<p><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/JzqumbhfxRo"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/JzqumbhfxRo" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
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		<title>What?</title>
		<link>http://www.garrettfrench.com/whatever/</link>
		<comments>http://www.garrettfrench.com/whatever/#comments</comments>
		<pubDate>Sun, 29 Oct 2006 03:53:46 +0000</pubDate>
		<dc:creator>Garrett French</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.garrettfrench.com/?p=4</guid>
		<description><![CDATA[Did you think you could just leave the world waiting in the mean-time?
&#8230;
Yeah.  I didn&#8217;t think so.
(the rest of this post&#8230; from Ben Wills&#8230; I deleted because it contained logins, usernames, etc&#8230; I feel like a kid at Christmas with this shiny new word press blog)
]]></description>
			<content:encoded><![CDATA[<p>Did you think you could just leave the world waiting in the mean-time?</p>
<p>&#8230;</p>
<p>Yeah.  I didn&#8217;t think so.</p>
<p>(the rest of this post&#8230; from Ben Wills&#8230; I deleted because it contained logins, usernames, etc&#8230; I feel like a kid at Christmas with this shiny new word press blog)</p>
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		<title>Hire Garrett French, Conversation Marketer</title>
		<link>http://www.garrettfrench.com/about/</link>
		<comments>http://www.garrettfrench.com/about/#comments</comments>
		<pubDate>Sun, 29 Oct 2006 03:39:06 +0000</pubDate>
		<dc:creator>Garrett French</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.garrettfrench.com/about/</guid>
		<description><![CDATA[About me, from folks I&#8217;ve worked with in the past:
&#8220;As our media planner/buyer it felt like I was cheating when I worked with Garrett. His unique and creative thinking is always 2 steps ahead of the industry and our clients saw the direct benefit of those efforts. In a time when every agency tries to [...]]]></description>
			<content:encoded><![CDATA[<p><strong>About me, from folks I&#8217;ve worked with in the past:</strong></p>
<blockquote><p><em>&#8220;As our media planner/buyer it felt like I was cheating when I worked with Garrett. His unique and creative thinking is always 2 steps ahead of the industry and our clients saw the direct benefit of those efforts. In a time when every agency tries to talk about viral and community marketing, Garrett&#8217;s ideas and understanding of the clients goals makes the others look novice.&#8221;</em><br />
<strong>Geoff Lamm &#8211; Manager of Interactive Media, <a title="MarketSmart Advertising" href="http://www.MarketSmart.net">MarketSmart Advertising</a></strong></p>
<p><em>&#8220;Garrett is a forward thinking person who is always sees outside of the box. I worked with Garrett for almost two years and he was a collegue who offered great insight, advice and practical knowledge to many different areas of interactive marketing.&#8221; </em><strong><br />
Cord Silverstein, Director of Engagement Marketing, <a title="Capstrat" href="http://www.capstrat.com/cs/">capstrat</a>, author of <a title="MarketingHipster" href="http://www.marketinghipster.com">MarketingHipster</a></strong></p>
<p><em>&#8220;[Garrett's] focus on search optimization and social media marketing allows him to identify unique marketing opportunities and help clients take advantage of cutting-edge campaigns.&#8221;</em><strong><br />
Andy Beal, <a title="MarketingPilgrim.com" href="http://www.marketingpilgrim.com">MarketingPilgrim.com</a></strong></p></blockquote>
<p><strong>My Story:</strong><br />
In 2001 I began researching and writing about search marketing tactics for an email newsletter called WebProNews. We had 1,000,000 readers and &#8211; at the most &#8211; received 10 email responses from our readership when we sent out our newsletter.</p>
<p>Then I offered my readers a &#8220;Free Web Site Review by WebProNews.&#8221; This offer generated <strong>over 450 responses</strong> in the first day.</p>
<p>I continued to find ways to meaningfully connect with audiences and leveraged our reader interactions to increase open rates and site traffic, make content creation easier, fuel the growth of our forum to over 50,000 members and land more advertisers.</p>
<p><strong>Where I Am Today:</strong><br />
I bring this lesson in leveraging community for business to all of my marketing projects with my partner <a title="Adam Schultz" href="http://adamschultz.com/on-line-marketing-consulting/">Adam Schultz</a> and our new company, Bold Interactive. Our clients include a tool affiliate site, a lemon law firm, a turbo kit vendor, a remote control toy manufacturer, a real estate marketing services company and other advertising agencies.</p>
<p><strong>Publications:</strong><br />
I&#8217;m a regular contributor and participant for <a title="Search Engine Journal" href="http://www.searchenginejournal.com/?author=216">Search Engine Journal</a> and the <a title="Search Marketing Standard" href="http://www.searchmarketingstandard.com/">Search Marketing Standard</a> blogs.</p>
<p>In addition I&#8217;ve been published in <a title="Search Engine Guide" href="http://www.searchengineguide.com/french/">Search Engine Guide</a> and <a title="WebProNews" href="http://www.webpronews.com/authors/Garrett+French">WebProNews</a>.</p>
<p><strong>Recent Successes in Conversation Marketing:</strong><br />
Through combining blog marketing and email newsletter strategies with community interactions I&#8217;ve helped one client increase links in Yahoo from 750 to over 4,000 in just four weeks. Blog marketing for the site now accounts for over 25% of total traffic, the site has gone from 350 pages indexed to over 2,000 and has seen a 300% increase in organic search traffic.</p>
<p><strong>Get YOUR Market Conversation Started Today!</strong><br />
Contact me at gfrench@gmail.com or call 919-696-4225 to learn how you can start or improve your market conversations today!</p>
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