Content Marketing » video

NYTimes Videos in YouTube

Garrett French — Tue, 21 Nov 2006 00:27:31 +0000

I think it’s wonderful that the New York Times is creating video and putting it in YouTube.

There’s no advertising on it so it’s got to be a brand distribution, hey-look-at-us-YouTubers-we’re-relevant sort of play.

I think the world’s largest skate ramp is a great segment, as is the coverage of the upcoming Guest film For Your Consideration.

So far their top viewed video has over 70,000 views. That’s decent, but their next highest viewed video is at 2,000. My sister’s video of her singing the bing bong brothers’ theme song has over 1,000 views, so I’m not super impressed.

That said, it appears that they’ve only been in YouTube for three weeks or so.

Still, when you come down to it you have to wonder about why they’re distributing their content in YouTube and how long they will be able to afford to give away their brand equity.

update:
too bad the link from this youtube video page goes to the broken video.nytimes.com instead of http://video.on.nytimes.com!

Videos: 9 Questions for Google’s Craig Silverstein

Garrett French — Sun, 05 Nov 2006 00:34:59 +0000

I split Craig Silverstein’s Health Library Q/A up into bite-sized chunks. Davak, on tech-recipes, recounts his memories and analysis of the Q/A session with Silverstein.

Craig Silverstein Q/A 1: Google Maps?

Craig Silverstein Q/A 2: Google health/co-op?

Craig Silverstein Q/A 3: Google and privacy?

Craig Silverstein Q/A 4: health info access

Craig Silverstein Q/A 5: broader information access?

Craig Silverstein Q/A 6: future of Google answers?

Craig Silverstein Q/A 8: Google’s ethical responsibilities?

Craig Silverstein Q/A 9: how does Google support agile dev?

Also see the talk Craig gave prior to the Q/A.

Video: Google’s Craig Silverstein Speaks at UNC

Garrett French — Thu, 02 Nov 2006 21:28:33 +0000

I went to hear Craig Silverstein speak at UNC’s medical library on October 30th, a week ago, thanks to Davak at tech-recipes.

I remember especially enjoying section four below on Mobile Search and Google Co-op.

This is over 30 minutes of movie, so if you happen to watch it all please indicate in which video you found particular value…

Craig Silverstein 1: intro + how Google began
In part one he introduces himself and discusses Google’s origins.

Craig Silverstein 2: Google’s Begins + Google Book Search
In part 2 here Craig continues to discuss how Google started and then introduces Google Book search. He’s presenting to librarians afterall.

Craig Silverstein 3: Google Books + Google Scholar
In part 3 he finishes explaining how Google Books can’t actually achieve its goal of digitizing all books and then introduces Google Scholar to the audience.

Craig Silverstein 4: Mobile Search + Google Co-op
In part four Craig digs into the future of the web, which Google sees as mobile, and Google Co-op as a future of enabling search results to get smarter.

Craig Silverstein 5: the Page Anecdote + Closing
In part 5 he recounts Larry Page’s favorite early Google anecdote and the bids everyone farewell.

Davak provides his take on Silverstein’s lecture here.