It’s neat to see this stuff in action… As a buddy and I planned a weekend meeting in gchat Google listened along and shot an ad at me:

Smart or spooky? Both. And quite potentially powerful considering the amount of usage that chat has.
Update:
It probably didn’t hurt that in my email I had a meeting conversation going too… so it makes me wonder if the ad was indeed triggered by the mellow mushroom and raleigh keywords or the raleigh meeting keywords, as both could be considered potential targets by the advertiser, Raleigh Take-Out.
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