http://www.garrettfrench.com Inform, Delight, Engage Wed, 22 Apr 2009 13:30:37 +0000 http://backend.userland.com/rss092 en Finding link prospects isn't the hardest part of link building... Qualifying your link prospects is. Read this article: A Guide To Qualifying Link Prospects For Relevance, Value & Potentiality and download the Ontolo link qualification worksheet >> This article was fun to write: it provides useful, unique information, it clearly illustrates ... http://www.garrettfrench.com/how-to-qualify-your-link-prospects/ My link building strategy work continues with Ontolo, the large scale link building company I joined as co-founder. My work for the last few weeks has focused on the earlier stages of link building campaigns - setting goals and KPIs and qualifying massive sets of link prospect urls (think in ... http://www.garrettfrench.com/20-link-building-kpis-55-link-opportunity-qualifiers-link-prospect-segmentation/ It was VERY exciting to check my stats this morning and see that I'm getting traffic from a SEMMY NOMINATION for this article I wrote: A Guide to Getting Maximum Link Value from Your Content back in May. There are 21 other contenders in the link building category, and some writers ... http://www.garrettfrench.com/the-22-best-link-building-posts-of-2008/ Part of my work as co-founder at Ontolo is crystalizing the tactics that Ben Wills and I use during our large-scale link building efforts. I'm doing this in weekly posts at the Ontolo blog. Here are some recent posts that will pretty much blow your mind ;) 8 Purchase Influence Indicators ... http://www.garrettfrench.com/link-acquisition-tips-finding-links-that-influence-rankings-and-purchase-decisions/ ...at the Ontolo blog... I wrote these based on my work in large-scale link building with Ben Wills, who I've joined as a co-founder at Ontolo. 12 Ways to Maximize Your Link Acquisition Efforts 5 Questions that Increase Your Link Request Conversions Your Link Request Email is Unsolicited Criticism I'll be writing at the Ontolo ... http://www.garrettfrench.com/3-new-link-building-request-strategy-posts/ I created and posted this quiz on my blog using QuizMarketing.com. QuizMarketing.com is in open beta right now so sign up and build a quiz for your blog :) I wrote this quiz for an upcoming article for Search Marketing Standard. As someone interested in link building quizzes you may also ... http://www.garrettfrench.com/quiz-whats-your-link-building-style/ I've worked with Adam Schultz for over four years now - two as coworkers at WebSourced and then two as a consultant to Bold Interactive, the agency Adam created out of his mountains of talent and deep wells of determination. Adam called me last Friday - AFTER our 2 hour ... http://www.garrettfrench.com/a-cross-channel-creative-conqueror-of-conversational-calypso/ I'm a quiz writing novice - I admit that happily. My best effort thus far (cheapskate woodworker) has resulted in 4 links. Well, make that 5 now that I linked to it ;) They're solid links from contextually related sites, but that's a far cry from the 800+ links Matt ... http://www.garrettfrench.com/quizzes-that-jolt-you-more-quiz-conversations-with-ben/ I've been talking quiz marketing with Ben Wills of Ontolo. Here's what he said today that really perked up my ears: "I think that an angle to consider is how the quiz can extend, communicate, or reinforce the person's identity." What this thought did for me was crystalize how I think ... http://www.garrettfrench.com/extending-communicating-or-reinforcing-identity-a-thought-on-quiz-marketing/ ...using quizzes to build links. Created By UGIF mobile coupons Though with my cheapskate woodworker quiz I keep the quiz subject in line with the subject of the links. I'm not sure what kind of engaging quiz I would write for mobile coupons... I found these guys via blog comment spam by the ... http://www.garrettfrench.com/were-not-the-only-ones/