Content Promotion Builds Links

I think it’s wonderful that the New York Times is creating video and putting it in YouTube.

There’s no advertising on it so it’s got to be a brand distribution, hey-look-at-us-YouTubers-we’re-relevant sort of play.

I think the world’s largest skate ramp is a great segment, as is the coverage of the upcoming Guest film For Your Consideration.

So far their top viewed video has over 70,000 views. That’s decent, but their next highest viewed video is at 2,000. My sister’s video of her singing the bing bong brothers’ theme song has over 1,000 views, so I’m not super impressed.

That said, it appears that they’ve only been in YouTube for three weeks or so.

Still, when you come down to it you have to wonder about why they’re distributing their content in YouTube and how long they will be able to afford to give away their brand equity.

update:
too bad the link from this youtube video page goes to the broken video.nytimes.com instead of http://video.on.nytimes.com!

This entry was posted on Monday, November 20th, 2006 at 7:27 pm and is filed under video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.