Content Marketing

In a recent report that probably costs more than a nice used Saturn station wagon Piper Jaffray coined the term “Communitainment” to describe the:

trend involving consumers moving communication beyond a mere exchange of information to facilitate an exchange of content, ideas, and entertainment within an online social context.

I’m still grappling with how to describe the marketing services I practice, as they are part PR, part SEO, part community participation.

I won’t be selecting “communitainer” as a term to describe what I do, but thought I’d share the MediaPost article describing this “trend.”

I found compelling Jaffray’s description of “Usites” (MySpace, YouTube, etc…): “Usites are the Internet’s democraticized version of the reality TV trend with users placed in control of content creation.”

Mostly because that’s the best Jaffray could come up with to describe YouTube and MySpace. But also because it got my wheels turning just a little :)

One perspective they’re severely missing here - and this is because MediaPost and Jaffray are writing for the Fortune 500 - is how MySpace especially has become a marketing/communication platform for local underground or grassroots commercial enterprises. Such as Roller Derby, dive bars, tattoo shops and of course bands.

I think local marketers too should pay particular attention to MySpace and video.

This entry was posted on Wednesday, February 28th, 2007 at 12:30 pm and is filed under market conversations, social media, social media marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.