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On April 30th 2004 I defined the term “Algoholic” in Urban Dictionary. To the best of my knowledge I coined the term.

Here’s what I wrote then:

1. algoholic
Someone who watches search engine algorithms closely for the purpose of making appropriate changes to websites with the intent of getting higher results.

Usage:
If you check Google datacenters regularly you’re probably an algoholic.

Today I thought of the term that obviously must lead to becoming an algoholic… SERPES.

Here’s the definition I submitted to UD:

1. Serpes
The virus caught by those new to search engine marketing. Typically characterized by beginning to use the abbreviation SERPs in conversation and email. Further, those newly infected will display a heightened interest in analytics and any shred of information regarding the algorithms that determine how pages rank in search engines.

Leads to becoming an Algoholic.

Usage:
Ooh boy I just gave my new clients teh Serpes – they just sent me links to Search Engine Watch articles from 2004.

The UD editors haven’t approved serpes yet, but when they do feel free to add to the definition ;)

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